'How do you find out what your customers want?'

GUTSY focus films are not just testimonials chopped together but compelling strategic arguments. From primary research to genuine customer experiences, we craft narratives from the hard evidence on camera to make insights live & breathe.

'On the Shelf'

We spend the time with customers in their world, observing, questioning and recording behaviours and conversations relevant to your product. It's real, everyday footage and interviews, filmed professionally to create vibrant concise films that don't get left on the shelf.

'Bill' - Daily Mail Reader

Segmentation analysis doesn't have to be boring or abstract. We are talking about real people, so why not see them inthe flesh rather than as a 'typology'? Our Customer profile films work to visualise this analysis and act as an attractor to the detailed statistics.

Procter and Gamble - 'Turn to 30'

So many of our responses to a new product or service are sensory, expressive or emotional. Capturing this reaction in a paper report is difficult. What filmed research gives you is the full story incorporating facial expression, tone of voice and verbal reactions, all within the natural contexts of the product you're evaluating - where they are bought, consumed, used and considered.

"I guess you have seen the 'Turn to 30' campaign on Ariel at the moment? As you can imagine the films you did for us have been great communication tools for us, both internally and externally, from the formative stages of the campaign through to quite recent customer & external presentations."

placeholder

some examples of our work

American Express - Tony

Fish market man Tony became something of a local hero for the New York office of American Express. In our film he expressed the sentiments of an important market sector so concisely that he became regularly quoted at all levels of the company.

GUTSY films helped Amex to focus their vast organisation on their customers' needs. We carried out primary indepth research and served it all up in a dynamic format that helps inspire their strategy teams as well as their army of customer facing representatives.

The feedback tells us that where we've been active, we change company culture!

"It was regularly quoted and used as a benchmark for our point of arrival work in servicing. I couldn't be more satisfied. Thanks so much to you and your team for your great work on this!"

Associated Newspapers - "Modern Mid-Britain"

To challenge the stereotypes of 'Middle England' we needed to get close to them. Our in-depth study took us across the UK to find 'Modern Mid-Britain'.

What is Design?

This film was commissioned by The Design Council to create a cohesive set of priority statements which reflect their manifesto for design in schools and colleges.

Nestlé - 'Kit Kat Senses'

GUTSY bring 'me time' to life with key insights on film in the lead up to the launch of Nestlé's Kit Kat Senses campaign fronted by Girls Aloud.

"During the launch of a new Kit Kat line extension for women (Kit Kat Senses), we needed to borrow on the expertise of GUTSY to help uncover genuine consumer truths about a new segment we knew frighteningly little about. They captured many deep and varied insights into the psyche of our target, their lives, and their relationships with the brand. GUTSY's research and recommendations helped inform our decision making from up stream discussions on how to describe the offering to the downstream articulation of the brand in advertising. They have a unique ability to bring insights to life through film and also to help propel the wider team to develop an engaging and compelling vision for the brand. We recommend GUTSY as a partner to anyone who wants to move beyond the superficial, self-confirming research that has become too common in our industry."

Sainsbury's - 'Sleep Shopper'

During a high pressure re-pitch for the Sainsbury's account, the AMV planning team asked GUTSY to help dramatise their key insight. Together, we agreed that a man in a monkey suit was the obvious solution.

Vauxhall

This is a Vauxhall Track Day film, shot at Brands Hatch. Loads of fun, we used car-mounted cameras and shot multiple angles and responses to reflect the feeling and action of the day.